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Stefano Pilati



Could you tell us about the concept behind Random Identities, the message you wish to convey, and also what your personal ambitions are for the brand.
The brand starts with a statement that wants to bring fashion to the service of anyone’s identity, instead of being used by it and its manipulative marketing formulas. I want my fashion to be fair and chic and cool and inclusive of all the conversations that will allow it to be the symbol of the evolving times we are witnessing and the consequent shifts in our culture. My ambition is to have risk to be an important part in the social fabric—perhaps, globally.