Adidas Crazy BYW Limited Box And Contents
Identity, Packaging
2018
Identity, Packaging
2018
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Limited edition shoe box of 250 pieces for the release of the Adidas Crazy BYW (Boost You Wear). Actual Source constructed the narrative that Adidas uncovered a pallet of these shoes in their warehouse that had been lost for years. The box uses the visual language of factory shipping boxes and borrows some from the 90s “Feet You Wear” Kobe campaigns.