NikeLab Re-Creation Center c/o Virgil Abloh
Identity, Type Design
2019
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Commissioned by Nike to help create an identity for the NikeLab Re-Creation Center c/o Virgil Abloh, Actual Source created assets through the use of a visual language proposed to the Nike in-house teams for the project, which were then implemented throughout the space. The identity uses a new system that NikeLab is rolling out for its location-themed identities. Scott Vander Zee’s Default Mono typeface was proposed for use in all of the supporting language in addition to their typeface Thermal.