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ungroup
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Urbonas Studio
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The technologies related to graphic design also continue to transform and diversify, but how have you been able to keep up with these evolutions?
As for new technologies, I try to educate myself as much as possible about innovations to understand the possibilities. I think it’s utopian to be able to do everything, although better skills in coding or motion design would often be helpful. I see our role more as working with specialists in these fields. In the best case, something great comes out of our different skills. We are currently working with an online game, the Swamp Game, and a “Monster Generator” for Urbonas and in collaboration with ungroup—who are programmers from Berlin. It’s like jumping into cold water, as we say in German.