While you have worked on
innovative websites such as OMA and CAVS, you still do a lot of design work for
printed materials such as artist books and posters. What is it about printed
media that keeps you interested in it?
Durability. The
ephemeral nature of certain digital projects and appearances can sometimes be a
bit depressing. We don’t feel like we’re working with “old media”
when we work with books, for example. Enduring reading still only works in analog
for most people today. Printed posters now
are forced to be created often very quickly. They usually have to be very
precise, like a drumbeat. And yet there are always many subtleties to consider
along the way.
What
are the fundamental elements of your aesthetic?
We try to avoid a personal style, even
though we know that this is of course not possible. The aim is to approach
projects with a fresh eye. The aesthetics result from the background and
context of the projects, of course also through intensive exchange with the clients. I
think our works must be able to quote the past and question the present.