As the peak season for outdoor parties arrives, the electronic music festival “rural 2024” will be held at Nowhere CAMP in Numajiri Kogen. (English)

Update: 28th June. 2024

As the peak season for outdoor parties arrives,
the electronic music festival

rural 2024
will be held at Nowhere CAMP in Numajiri Kogen.

Immersing your mind and body completely in exquisite music in an open environment surrounded by nature—that is the true allure of outdoor parties. However, in recent years, the number of such events has grown exponentially, for better or worse, with multiple outdoor parties happening somewhere every weekend during the peak season. This has led to an ever-increasing diversity in their content and themes.

Against this backdrop, the electronic music festival “rural 2024” stands out as the main event of this summer among genuine party lovers. Since its inception in 2009, “rural” has continuously explored cutting-edge music, evolving through challenges, and honing its curatorial eye. The festival is meticulously designed, considering all elements such as venue layout and scale. This year, it will be held from Saturday, July 13 to Monday, July 15, with the traditional pre-party returning on Friday, July 12, making it a four-day event.

Starting from Doshimura in Yamanashi, the party has sought new venues with unwavering determination, moving to locations such as the Tama Camp Site in Kosuge Village, Mountain Park Tsunan in Niigata, Yunomaru Highland in Nagano, the Uchiyama Farm Campground at the mountain summit with a vast panoramic view, and Lake Sutaka Camping Site in Nozawa Onsen. Even during the pandemic, it held spin-off events at Kobe Port Tower and Ocean Place, the rooftop space of Maritime Museum (2020), and the closed New Akao Hotel in Atami (2022). Across all these locations, the party has created unique stories together with artists and attendees from Japan and abroad.

rural 2015
at Mountain Park Tsunan, Niigata

rural 2017
at Uchiyama Camping Village, Nagano

rural 2018
at Uchiyama Camping Village, Nagano

rural 2019
at Sutaka-ko Camp Site, Nozawa Onsen Village, Nagano

rural presents New Acao
at Former Hotel New Acao, Shizuoka
2022

rural 2023
at Naeba Green Land, Niigata

This year’s venue is Nowhere CAMP, located within cafe & activity Nowhere in Numajiri Kogen, Fukushima. Situated at the foot of Mount Adatara, one of Japan’s 100 famous mountains, and surrounded by the beautiful mountains and lake of the Tohoku region, this facility offers activities such as trekking and mountain biking. Nearby Lake Inawashiro provides opportunities for lake swimming, and the area also features the extreme Onsen of trekking to the source of Numajiri hot springs. Additionally, there is Nakanozawa Onsen just a five-minute drive away, and the nearby Numajiri Kogen Lodge offers high-quality, day-use, naturally flowing acidic sulfur hot springs. Furthermore, the venue will include a kids’ area with workshops and activities like making giant soap bubbles.

Moreover, great expectations are placed on the crucial aspect of acoustics. The main floor, the OPEN AIR stage, will feature the world-class sound system, VOID Acoustics’ Incubus system. The subfloor, the INDOOR stage, will have its sound design handled by the acoustic team OtOdashi Soundsystem, known for their party PARAMOUNT as mentioned in our previous article.

Void Acoustics Incubus sound system by TSSL

The Void Acoustics Incubus sound system by TSSL, hailed as "the best dance stack anyone can buy," continues to have a tremendous impact even after 10 years since its debut. The Incubus SUB, housing three 21" drivers, allows for expression below 30Hz, while the Hyperfold, packed with four 15" drivers per enclosure, delivers the crucial punch to the kick drums of dance music with intense sound pressure. The Air Array, boasting a total of 14 drivers, is a super high-fidelity speaker capable of reproducing frequencies up to 26kHz, with an innovative visual design reminiscent of robots.

Controlling this monstrous speaker system, which eliminates all internal protective circuits in pursuit of the ultimate sound quality, is the esteemed operation team TSSL. Renowned for their excellence both domestically and internationally, this team, deeply acquainted with Void Acoustics, meticulously fine-tunes every detail to ensure an unforgettable experience for the audience.

OtOdashi SOUND SYSTEM

They embarked on their journey in operating sound systems around 2007. Leveraging experiences accumulated from various past engagements, they strive to achieve the optimal equipment match for every event. Their aim is to harness the inherent qualities of music itself, regardless of genre. Thanks to the integration of both digital and analog circuits, their versatile array of equipment is capable of handling a broad range. The resulting sounds, enriched with heightened expressiveness, ripple through space, bringing it to life.

This year’s artists lineup features a stellar roster, including legends like Patrick Russell and Interstellar Funk, as well as Jane Fitz marking their return to “rural.” Key players like Forest Drive West and mad miran, who play vital roles in their local scenes, will also perform. Additionally, standout artists from the rapidly growing Asian scene will make their appearance. In total, 38 artists from both Japan and abroad are set to perform. With such an impressive lineup, every act is a highlight, promising an incredibly dense four-day experience. The performing artists are as follows:

Currently, only the final price Category 5 full ticket and 3-day ticket are available for presale, but sales will end once the specified number of tickets is reached. Although same-day tickets are planned, they will not be sold if advance tickets exceed the specified number, so please be aware.

It seems certain that after experiencing this four-day long dream run, enjoying hot springs and forest baths in between, and savoring it all at your own pace, you will reach a state of bliss, accompanied by deep afterglow and fatigue.

会場： nowhere CAMP (cafe&activity nowhere)

rural 2024
ruraljp.com

Dates: July 12th (Fri) to 15th (Mon, holiday), 2024
Venue: nowhere CAMP (cafe & activity nowhere)
Venue: www.numajiri-lodge.com/nowhere
Venue: 2864 Numajiriyama Ko, Kayu, Inawashiro Town, Yama District, Fukushima

Tickets:
Advance Ticket Category 5 *Full Pass: ¥21,000 (limited quantity)
Advance Ticket Category 5 *3Days: ¥18,000 (limited quantity)
U25 Ticket *Full Pass: ¥13,000
Tohoku Discount Ticket *Full Pass: ¥14,000
ruraljp.zaiko.io/item/360807

*3DAY ticket is valid from July 13th to July 15th and does not include the pre-party on July 12th.
*For information on same-day tickets, accommodation, camping, auto camping, tent rentals, parking fees, and tour buses, please check the official website.

Line Up:

OPEN AIR Stage:
Atsushi Maeda
Clarisa Kimskii
DJ mew
Dr.Nishimura
Forest Drive West
Interstellar Funk
Jane Fitz & Jade Seatle
Kerrie [Live]
mad miran
Neffa-T
OCCA
Patrick Russell
Phew [Live]
Sunju Hargun

INDOOR Stage:
Akey
DJ HISUI
DJ KURI
Elaheh
Jane Fitz & AKIRAM EN
KABUTO
KAPI
LAP [Live]
levolant
Manabe
Nao
Patrick Russell [Downtempo Set]
Qmico
S.O.N.S
SAMO
Shinsuke Goto
Sunju Hargun [Alternative Set]
Takumi Inamoto
Temple Ov Subsonic Youth a.k.a Mars89 [Live]
Toner
vvekapipo
Wada Yosuke
Yoshi Nori
ZUNDOKO DISCO

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