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News & Notes
Nigh Magazine































2025.6.5 update









rural

2025:


Four Days

to Feel Sound
Become Landscape








With the return of long days and open skies, rural 2025 emerges—taking place from July 18 to 21 at nowhere CAMP, in the highlands of Numajiri, Fukushima.





This isn’t just about surrendering to sound. Enveloped by forest and mountain, your awareness melts into the music as you become part of the scenery. Once again, “rural” opens the door to a luxuriously immersive journey into the essence of the outdoor party.

Since its first edition in 2009, rural has stood apart from commercial highs and flashy production—choosing instead to deepen sensory experience through the careful interplay of sound and space, alongside artists and audiences connected through a shared sensibility. True to this philosophy, the 2025 lineup is a clear expression of that same intentional, context-driven curation.

Highlights include Spanish techno heavyweight Oscar Mulero; Jane Fitz, known for her delicate yet adventurous selections; and the Japan debut of Ginger Coven, a unit featuring Erika, Mareena, and Resom—realized through the initiative of The Bunker NY’s founder. Also featured are Konstantin, co-founder of Giegling and a key figure in Germany’s minimal legacy; a B2B set by Manfredas and CHIDA; and a special live performance by Santaka, joined by cellist Yuki Nakagawa. These acts transcend genre and form, blurring the boundaries between body and consciousness.

From Japan, artists like Phew (live), Takaaki Itoh & DJ Yazi (B2B), ENA, KABUTO, and OCCA will take the stage—each a steadfast presence in their own right, cultivating sound through ongoing dialogue across varied scenes. Also featured are artists with deep ties to Nigh—ZUNDOKO DISCO, CHIDA, teppei, Toner, YELLOWUHURU, and YAMARCHY, all of whom have played at our secret BTAF gatherings; as well as Lily and Compuma’s Akuma no Numa, both of whom performed at the recent BTAF Open Edition at TRUNK (LOUNGE). What once reverberated in intimate spaces may now find room to unfold—gently echoing across the vast landscape of rural.




LINE UP
Akey Akie Amelia Holt Cosmo DJ Healthy DJ KURI Ginger Coven illrinai Jane Fitz Konstantin Lily Nao OCCA Oscar Mulero Phew Qmico SAITO Takaaki Itoh & DJ Yazi teppei Tonar YAMARCHY YANNY YELLOWUHURU 悪魔の沼 / Akuma No Numa




The ethos of rural is also deeply embedded in its spatial design. Across both open-air and indoor stages, distinct acoustic philosophies come into play. Over the years, everything from sound systems and lighting to flow and decor has been carefully composed—not through excess, but with a focus on harmony with the natural surroundings. That same philosophy allows even wind, humidity, and the shifting angle of sunlight to intertwine with sound, unfolding new depths of perception. This summer again, there is growing anticipation for how that vision will take shape.





Photos from rural 2024
Video from rural 2024































rural 2024: After Movie Part 1
rural 2024: After Movie Part 2
rural 2024: After Movie Part 3




Let go of the city’s noise and rush. Breathe with the music, resonate with the land, and open yourself to sensations yet unknown. In the highlands of Numajiri, four days of deep attunement are about to begin again.









Overview

rural 2025
ruraljp.com

Dates: July 18 (Fri) – July 21 (Mon / Holiday), 2025
Dates: July 18 Doors 12:00 / Start 15:00
Dates: July 19 Doors 10:00 / Start 13:00
Dates: July 21 End 18:00 / Close 20:00
Venue: nowhere CAMP (cafe & activity nowhere)
Venue: www.numajiri-lodge.com/nowhere

Tickets: Full Days Entrance Ticket (Category 5) ¥25,000 (¥1,000 off per ticket when purchasing 4 or more)
Tickets: Full Days Entrance Ticket (Under 25) ¥14,000
Tickets: Full Days Entrance Ticket (Tohoku Region Discount): ¥17,000
Tickets: 3-Days Ticket (from July 19, 12:00): ¥22,000 (¥1,000 off per ticket when purchasing 4 or more)

Tickets: On-site Parking Ticket ¥7,000
Tickets: Parking Ticket ¥4,000
Tickets: Camping Ticket for 1 tent ¥4,000
Tickets: Auto-camping Ticket for 1 car & 2 tents ¥20,000
Tickets: https://ruraljp.zaiko.io/item/367678

Line Up: Akey
Line Up: Akie
Line Up: Amelia Holt
Line Up: Atsushi Maeda
Line Up: CHIDA & Manfredas - Solo + B2B Set
Line Up: Cosmo
Line Up: DJ Healthy
Line Up: DJ KURI
Line Up: ENA - Live
Line Up: Erika - Live
Line Up: Ginger Coven (Erika, Mareena, Resom)
Line Up: illrinai
Line Up: Innerworld
Line Up: Inqapool - Live
Line Up: Jane Fitz
Line Up: KABUTO
Line Up: Konstantin
Line Up: Lily
Line Up: Mareena - UNRUSH set
Line Up: Nao
Line Up: OCCA
Line Up: olevv
Line Up: Oscar Mulero
Line Up: Phew - Live
Line Up: Qmico
Line Up: Resom
Line Up: SAITO
Line Up: Santaka + Yuki Nakagawa - Live
Line Up: Takaaki Itoh & DJ Yazi
Line Up: teppei
Line Up: Toner
Line Up: YAMARCHY
Line Up: YANNY
Line Up: YELLOWUHURU
Line Up: ZUNDOKO DISCO
Line Up: 悪魔の沼 / Akuma No Numa
Line Up: 鏡民 / Kyomi










Map




All images © of their respective owners.


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