Polaroid— This feels like a big project for the studio as it is the
first time we had really overseen and created work for a huge campaign that is only growing
and growing. There were a lot of aspects to this to manage, a lot of assets to create and we really had to jump between various
styles and techniques but make sure it all lived in the same universe. We have really learnt a lot from this
project.
How
would you simply describe DR.ME’s strength as a studio? Or, when talking about DR.ME, what would be
the key words or phrases you would use?
DRI think an AI generated
bio that we created for our new website best sums it up. “DR.ME is a daring and
disruptive design studio, pushing creative boundaries with their fearless
approach to visual communication”
MEVisual universe
architects.
Please
tell us about some of the projects you have worked on recently, including their
ideas and concepts?
DRProbably the biggest project we worked on recently was
for Polaroid as I mentioned. We were approached to create the visual
identity for Polaroid Radio, which was going to be a new platform for Polaroid to
have 24 hour radio to launch alongside their new Bluetooth speaker. The idea was to brand the radio station itself and five radio stations each playing different
genres. We worked with creative directors Derick Gee and Joshua Thomas to create an
identity for each station. It felt like drawing on ten years of experience in branding and working with artists of
all different genres and backgrounds to bring that all together into this one
project: we created logos, videos, posters and still continue to work with
Polaroid on this today. The idea behind it was we wanted each station to feel
unique but all sit under the same umbrella, which was challenging but we found
little graphic ideas that link and tie all the stations together while still maintaining their own identity. It’s a really exciting project and we’re happy to be part of this journey which was a brave move
for Polaroid: to go into an industry they had never been in before, and to trust us to
take them through it visually. The stations themselves are curated by excellent music
selectors and DJs who we have on regularly in the studio.