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P.A.M.
Nigh Magazine Issue 1
Interview 1
with
As everyone knows, P.A.M. is one fashion brand, but beyond that it’s Misha and Shauna themselves, what you could call an organic creation between the two of them that creates matters, debates issues and sends out messages, reverberates with feeling and continues to change. The origins of P.A.M. are in the special relationship that brought them together in an instant more than 20 years ago. In Japanese, there is an old turn of phrase―“the red thread of fate”― that speaks of how two soulmates are united together no matter the circumstances, and I cannot help to think that’s exactly what their meeting was. This interview in which I strongly realized this, centered around their project Positive Messages ― which was brought into existence by P.A.M.’s attitude to share as much good as possible― started from autumn last year. In the repeated email interviews spreading into the new year, they both responded candidly about their current thoughts and their intentions without any hesitation. Also, in the snapshots taken during lockdown that they sent to us, Melbourne’s beautiful natural world along with their precious moments had been captured, and that could be taken as yet another Positive Message from them.


Photos by Piotr Niespuj

P.A.M.


We tend to value things that $value is assigned to. We hope that art (and all industries) can reconsider what is valuable.







P.A.M.
Interview (2020)


It has been 20 years since the launch of your brand. How do you personally capture of the growth and changes of PAM?
Shauna:For me, PAM isn’t separated from other parts of my life, in the way that someone might “go to work” and have “work friends” etc. PAM is in my life, it’s a part of how I live. How I see things, how I travel and experience. In 20 years, I have grown and changed, I have gained understandings; but at the same time, understandings change over time as the world changes. I also know there’s a lot still to learn and experience and I am excited about that.
What is PAM to you now? Also, please tell us your thoughts on possibilities that PAM has for the future.
Shauna:It’s still in my life. I know it will continue to develop and evolve and devolve. Mutation is important to us. I would like it if PAM can continue to be a voice.
Misha:PAM is our voice. Right now [there are] soooo many projects, and we are grateful for the opportunity to share ideas on positivity, creativity, change, and energy.
I think there were many pleasures as well as difficulties in the process of continuing one brand for 20 years. Please tell us what you were able to do because you are a couple.
Shauna:I think I am too close to know and the relationship is so tight it’s hard to know what’s him and what’s me, or if that’s really worth the effort to try to understand. The relationship Misha and I have is very special, we knew that from the start. We had both had relationships before we met each other; but when we met, the whole world changed and we made a connection [which] was so strong that it took over both of us. I think we recognised that we had to build a world together. It was a compulsion without thought or reason. It just felt so right. So, here we are 20 years later, still in love and on an adventure. We still have a strong sense of purpose and wonderment.